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I am a tiger

How We Built a Lean Startup Inside a 200 Person Company »

Our first big breakthrough in this process was to decide to simulate the freelancers with our own staff. You see marketplaces are tough to build because they rely on a dynamic of sellers and buyers. It’s a chicken-and-egg problem. It would take too long to recruit real freelance providers for our experiment. But we had some very talented people who could take on the work. This would let us observe the process in detail, get a feel for what it was actually like to do the jobs, and how cost effective it was for our ‘freelancers’.

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