Who’s going to win the Curated Web?
The world is being more connected. We have more than 1.32 billion facebook users. over 2 billion google searchers. 6.9 billion cell phone users. 2.3 billion mobile internet users. the number goes up every year.
Result of this massive growth in number of users and more importantly, engaged users, is that we now have number of services that are curating the web. Facebook’s recently launched Save feature, many social bookmarking sites (Reddit), social image posting / curation like imgur, pinterest. Even URL shortner services like bit.ly is trying to understand the social ranking of the pages that are being shortened.
I think the PageRank days are over. No longer pages should be only valued by the number of pages linking to it. Number of likes, number of hearts, number of favorites, number of retweets, number of repins, number of upvotes all matter more today.
And all these new metrics also have new properties that links don’t have. When a spider crawls the web, it is hard for it to know when the link formed, or who the author is or what the topic of the page is about. There are incredible science to understand the web pages better, understand the images better, and they came a long way. But is it ever going to get better than people tagging and describing the content? Is it ever going to learn the likability of a certain content? We can only learn that from explicit human engagement.
Is there going to be a service that tells us where everyone is spending their money on? Can we find out new and interesting restaurants? Places to go? Things to buy? All actions, can and should feed into, anonymously, into the Curated Web, and help us inform our decisions. Every one of us is our own managing editor of our taste. A taste that is shared to the world and help the next person choose better.
The platform who owns most user engagement and can build the best set of curated web will win users’ attention.